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Tuesday, March 20, 2007

Still Basking in the Afterglow

It's been over a month since our glorious Melody Bar reunion event. I want to thank everyone who has uploaded photos to the Melody reunion photobucket account. Unfortunately, someone has deleted a few photos, so before mischief makes mayhem, I have closed the account for further uploading or editing. But fear not, the album is still fully viewable and here's the link http://s169.photobucket.com/albums/u236/melodyreunion/

Just go there and you can see all the uploads.

Hell Is Now Officially Cold

The very first Altrok article I wrote discussed the wave of TV ads that used authentic alternative music, everything from Iggy Pop to the Buzzcocks. That was back in 2002. Since then many more ads have done the same and from time to time I have mentioned them over the years. I've recently noticed two more. A current Cadillac commercial plays the Jam's Start, which improves on Zep's Roll 'n Roll in my book. And the PGA played the Stone Roses as it's exit-to-commercial music just a few weeks ago. It's time to declare victory over something and call it a day.

Chuck E Cheese Hung Out at the Melody!

The other day my youngest son had his fourth birthday party at Chuck-E-Cheese. My boys have had several birthday parties there, which makes life very easy for my wife. There's no set up, no clean up, and all the food and fun are provided in the cost. I enjoy it too, as I get to play a few video games and watch my boys have a lot of fun.

In every Chuck E Cheese there's a stage area with tv screen's that continually show videos of various young dancers rocking out to a Chuck E Cheese song. I was amused to hear one of the tunes they were dancing to was Ministry's "Halloween". I laughed out loud and no one had any idea why. Typical. Chuck, you ROCK.

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Welcome to Altrok.com, also available at AltrokRadio.com and AltrockRadio.com. Here's where the remaining listeners of several fine radio stations have retreated, regrouped, and built a replacement strong enough to stand on its own. It builds on the independent legacy of New Jersey's FM106.3, New York's WPIX and WLIR, Oklahoma's 105.3 The Spy, the pre-buyout mindset of KROQ, WBCN and WHFS and of every other alternative station that was destroyed at a moment's notice - not because they weren't making money, but because there was bigger money to be found elsewhere.
 
We've stood by as truly independent alternative rock radio died. Sure, something called "alternative" took its place, but we know for sure that anything that "tests well" with soccer moms just ain't alternative. (Even if some of us happen to be soccer moms.) So we've taken matters into our own hands.
 
This really is independent alternative rock radio, visible here at Altrok.com and audible at our web radio station. It has the classic music that fired our passions back in the day - or that we maybe only heard about from our elders - but it's mostly made of the new music that does precisely the same for us now. We're paying attention to scenes all over the world, watching the energy build, and waiting to see what it creates. Wherever it happens, we'll make sure you can hear about it here. We've been slowly building all this since 2001, and now that you've noticed us, we're glad you're here.
 
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