Click Here for the Altrok Home pageClick Here for the Rant ArchiveAltrok Radio: On the web and at WRSU-FM 88.7, New Brunswick, NJNY/NJ Area Shows That MatterAltrok Swag: T-Shirts, Mugs, Bags and (of course) Thongs.Viral Guerilla Marketing: Help Us Make Altrok Ubiquitous.A parade of items and links that enrich your Altrok Lifestyle.Send feedback to Altrok

Music Savaged By The Average Beast






Listen Now to Altrok Web Radio
(Or just look at what's playing.)


Subscribe to
Altrok's Discussion List
Powered by
launch.groups.yahoo.com


 
for February 16, 2004


Click here or scroll down
for today's rant...

LISTEN TO ALTROK:
 
Right now on our web station.
 
Or check out our weekly FM Radio Showcase at:
 
WBJB-FM 90.5 The Night, Lincroft, NJ
Fridays, 10PM Eastern
Online at http://www.90.5thenight.org

[Inscrutable Links: John Peel Says "Hi". FM106.3 Staff List. FM106.3's 1988 playlist.]


It's Easy To Criticize. Fun, too!
by Sean Carolan

A lot of criticism has been spewed from this website as to what's wrong with alternative rock radio. To balance things a bit (and justify the title of this piece, which we shamelessly nicked from "The Simpsons") we'll take a moment to talk about things that might make stations that call themselves "alternative" sound good again...
 
1. The people on the air should be capable of sounding as though they're in it for the music. If they sound like they'd be just as at home introducing Celine Dion as they do introducing The Cure, try again. The greatest alternative stations of the past were full of people who sounded like they cared about the music and knew what they were talking about when they were on the air.
 
2. Segue music. We *know* what station we're listening to; we don't need to be reminded of it at the intersection of every song.
 
3. And speaking of bumpers - there has got to be a way of sounding "cool" without trying to sound disjointed or "extreme". "Extreme" is cliched.
 
4. If alternative's what you say you are, that's what you should be; big lies eventually get found out. That means your playlist should share very little with anyone else's, except for the recurrents that you were on first that subsequently went big. (And when they do, unless they're really embarrassing, make sure people realize where they heard them first.) That also means you should be actively researching new music, not waiting until every other alt station in the country has added something before you do. That means less "research" and more, well, research. It also means taking risks. Here's a hint - if your current playlist shares more than 75% of its songs with the local soft-rock station, you ain't alternative.
 
5. If you're a programmer for whom this makes sense, and any of the above is a marked change from what your station is doing now, prepare for low ratings until you've gained the trust of your target audience. They don't want to get fooled again, you know - and it's up to you not to fool them. (Remember, the hard part is sincerity; once you can fake that, you're set. Aheh.)
 
A true alternative station should be able to do better in this now than they ever did in the 80's and 90's. That audience has grown up, has lots of liquid cash, and buys very large items...and for them, the rest of the commercial dial is virtually useless. That audience is there for the taking, for whoever's first to make the commitment.
 

©2004 Sean Carolan

All material ©2001-2014 Sean Carolan, except as noted.

 







Today's NY/NJ Shows That Matter

Sunday, June 16, 2019
 
The End of America and Cold Weather Company at City Winery Loft
 
Wu-Tang Clan: 36 Chambers 25th Anniversary Celebration Tour at Ford Amphitheater at Coney Island Boardwalk, Bklyn
 
John Doe & Chris Stein (Talking Punk Rock & Books) at City Winery Loft
 
Levy & The Oaks and Bottled Blonde at Asbury Park Yacht Club
 
 
More NY/NJ Shows That Matter
 

ALTROK Ordinals

ALTROK recommends music once a week; here's our most recent choices. Most links will take you to a place where you can buy the music; if there's no link, and you own a record company, consider releasing it yourself...

A Place To Bury Strangers - It Is Nothing
 
The Boxer Rebellion - Semi-Automatic
 
The Cribs - Cheat On Me
 
Datarock - True Stories
 
Everything Everything - Photoshop Handsome
 
HEALTH - Die Slow
 
Miles Hunt and Erica Nockalls - Catching More Than We Miss
 
Julian Plenti - Games For Days
 
Los Campesinos - The Sea Is A Good Place To Think Of The Future (Free download!)
 
Miike Snow - Black & Blue
 



ALTROK's
Viral Guerilla Marketing Tools



 

ALTROK talks about music, but that job isn't done 'til you make it your own...

ALTROK is a member of the Amazon.com Associates Program.
Click here to buy there, and help support ALTROK in the process.


 

You've read the rants, you've listened to the streams...
ALTROK swag!
...now click on the t-shirt to pick up the swag!



[Error Creating Counter File -- Click for more info]