for April 30, 2003
Finding The Right Wrench
by Sean Carolan
It isn't saying anything new to note how powerfully the Internet can change
the way ordinary people get their hands on music. It already has.
Unfortunately for anyone who wants to make a living from their music, it's
changed in all the wrong ways, and blame for this can be laid squarely at
the feet of the music industry, who never understood that people, in
general, have a way of getting what they want.
In a city on a hot day, every soul on the street knows there's cool, fresh
water in the fire hydrants. Picture the music industry as a city fire
department with a "no sprinkler heads on the fire hydrants" policy. You
can see where this is heading, can't you?
Sure, people can buy air conditioners, or traipse off to the public pool
six blocks away, but there's an immediate desire, an immediate solution,
and a motivated population. Ignorance of that population only gets them
more motivated. Enforcement of the "no sprinkler heads" law just nets the
fire department bad press, leading to some guy with a back hoe knocking the
fire hydrant off its base, exposing an unquenchable fountain to the cheers of an appreciative crowd.
Illegal? Sure. But it's the fire department that's got to fix the fire hydrant, one way or the other, and they may finally be getting the message that turning it off completely does no one any good. All this because they wouldn't cough up a stupid hydrant wrench.
The back hoe just arrived in the form of a federal court's decision that file sharing networks are legal. Of course, the appeals are already being filed, but this may be one tough nut to crack for the music industry.
Now how does the music industry, for once, step back from its
Al-Sahaf-like defense of
its business practices and actually get back to the position of providing a
service to its customers that they are willing to pay for? Listening
to its customers would be good for a start, but we can't expect miracles
Apple might have finally found the wrench that doesn't break the fire
Their new service, the iTunes Music Store lets you, finally, buy a song for a dollar (actually, 99 cents.) There are some restrictions, but as restrictions go, they sound surprisingly unlike other restrictions I've seen the recording industry negotiate.
(For instance, on the Altrok MuddyChannel stream at Live365, I can't play two songs by the same artist in a row, nor can I identify a song in advance of its being played, nor can I even list the songs I have in the stream on my website, nor can I link directly to the player window. Thanks for the promotional muscle, guys. But I digress...)
In the Apple service, the restrictions are more in line with stopping people from doing things that are pretty shady to begin with. For instance, you can't burn a playlist more than ten times; pretty unlikely for a normal music user. Of course, you can re-rip one of the discs you burn, but that's kind of their point - they're not there to make it easy to make piles of copies of the music they sell.
I'm not entirely happy with their choice of AAC for compression, since that means I have to work a bit to make it compatible with my collection, but it's a lot closer to the dream service I've described before in these pages - where you pay for convenience and selection, on a service that is hands-down far more usable than any of the free services.
After all, there's a market for bottled water, for those of us who are tired of drinking from the firehose...
©2003 Sean Carolan
All material ©2001-2014 Sean Carolan, except as noted.
Today's NY/NJ Shows That Matter
Friday, August 23, 2019
Rufus Wainwright and The Rails at Grunin Center For The Arts, Ocean County College
Extreme at Starland Ballroom
Old Dominion at Stone Pony Summerstage
Surfer Blood and The Morgan Freemasons at The Saint
Spring Heeled Jack at Stanhope House
Matt Wade Band at Langosta Lounge
Little Vicious, Candy Cavity and Damn Jackals at Asbury Park Yacht Club
Muscians On A Mission presents Songwriters & Storytellers: Channeling Woodstock (Open Mic & Food Drive) at Monmouth Museum (6:30p)
The Marshall Tucker Band and The Bennett Brothers at Sony Hall
Karl Denson's Tiny Universe at Asbury Lanes
More NY/NJ Shows That Matter
ALTROK recommends music once a week; here's our most recent choices. Most links will take you to a place where you can buy the music; if there's no link, and you own a record company, consider releasing it yourself...
A Place To Bury Strangers - It Is Nothing
The Boxer Rebellion - Semi-Automatic
The Cribs - Cheat On Me
Datarock - True Stories
Everything Everything - Photoshop Handsome
HEALTH - Die Slow
Miles Hunt and Erica Nockalls - Catching More Than We Miss
Julian Plenti - Games For Days
Los Campesinos - The Sea Is A Good Place To Think Of The Future (Free download!)
Miike Snow - Black & Blue
Viral Guerilla Marketing Tools
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