Click Here for the Altrok Home pageClick Here for the Rant ArchiveAltrok Radio: On the web and at WRSU-FM 88.7, New Brunswick, NJNY/NJ Area Shows That MatterAltrok Swag: T-Shirts, Mugs, Bags and (of course) Thongs.Viral Guerilla Marketing: Help Us Make Altrok Ubiquitous.A parade of items and links that enrich your Altrok Lifestyle.Send feedback to Altrok

Music Savaged By The Average Beast

Listen Now to Altrok Web Radio
(Or just look at what's playing.)

Subscribe to
Altrok's Discussion List
Powered by

for October 10, 2002

Serial Numb-er
by Jaye Beldo

On October 8th, washed-up former hair metaler Bon Jovi started the test marketing of a sugar coated form of fascism. Purchasers of the upcoming album "Bounce" can opt to have their personal information automatically registered into a data base via a PIN code stickered onto the CD. The promoters of this ploy, Island Records, are calling it "The American XS Serialization Program." The supposed benefits of enlisting in the program include "first in line" concert tickets and other so called promotional perks. Bon Jovi, a corporate rock musician of questionable talent, allegedly inspired by the upcoming release of "Bounce," wants to "give back to his fans" and "reward" them for going out and purchasing the album.
When I first read about this potentially sinister gimmick, a front page photo I saw a few years ago came to mind. It featured two elderly women getting their "flu" shots at a turnpike tollbooth. The caption hinted at how convenient drive thru inoculation would become in the near future. What better way to get the public to accept a mandatory mass vaccination program than to present it as something benignly innocuous? The same goes with under the skin tracking devices in which a person's location can instantly be monitored via satellite. The sub-dermal computer chips are currently being marketed as an effective way to find lost pets and children. Never mind the fact that once people grow used to this application, the devices may very well become a mandatory addition to the human body. Nobody will bother to protest such an invasion of privacy, for they won't even notice.
The marketing strategy for "Bounce" is no different really. The XS program is merely one more way of getting the public to fully accept the invasion of privacy, Homeland Security style, under the guise of entertainment. The most effective way to promote a New World Order agenda is to present it as something desirable, fashionable and more importantly, easily consumable. Getting people to purchase their very own oppression over the counter, while willingly compromising their first amendment rights is the ultimate corporate dream come true. Herr Jovi, currently residing in double platinum heaven, must be quite moved that he's now the designated trans national corporate messiah most likely to make the surveillance cum "reward" program a success.
During some channel surfing recently, I happened across a segment of the "Bounce" video, depicting the Jovi band interacting with the Masai people of Africa, near a giant satellite dish. For me this was a blatant promotion of the techno-colonization of third world countries. If there is anything that Jovi should give back to the people, it is the massive profits Island Records will make off of "Bounce." Bon should consider giving the capital back to imperiled third world countries such as Africa, currently ravaged by AIDS, civil war, economic strife and starvation. I honestly believe that the XS Serialization program can be used in a positive way. Give back to "Bounce" consumers information on how they can help improve the quality of life of the communities they live in. Increase their awareness of environmental issues, drug abuse, domestic violence, etc. However, at this point, considering the vampiric music industry that controls the promotion of such entities as Jovi, it is unlikely to happen any time soon. For now, I recommend boycotting the "Bounce" album, at least until the PIN stickers are removed. Or if you simply cannot help yourself, put in false information in the Island Records data banks ... if they see a lot of signups from George W. Bush and Kenny Boy Lay, maybe the suits at Island will then start to get a clue about what they are doing and start really giving back to Bon Jovi fans.
On an intuitive level, the intended manipulations behind the XS program are obvious. Upon arrival at the Jovi website, my solar plexus immediately knotted up and my breathing got shallow. In the intuitive healing work I do, this kind of reaction is a red flag that some psychic manipulation is indeed taking place; the solar plexus area is associated with the third chakra, the chakra of power, and that feeling I got was the feeling of having some of that power robbed. BonJovi.Com depicted the sunglassed band, in front of a giant satellite dish with intermittent lightning; the intended subliminal message is, "Prepare yourself for the coming storm." Check it out for yourself.
So far the media response has been fairly minimal. BBC London and Red FM 104 in Ireland actually encouraged intelligent dialogue; I feel quite fortunate to have participated in the discussion on these stations. As per usual, the stations in America are pretty closed minded to the possibility of the XS Serialization program promoting further erosion of privacy rights. The worst station so far was a rock station in Georgia. During the call in segment they let some drunk guy ramble on for about five minutes. This is a familiar ploy and can be heard on many talk shows on both radio and TV; I would not doubt that these people are actually hired to call in and use up air time to sabotage anyone who tries to wake up the public to what is going on. However, as crass as corporate media is, I've learned to endure this deliberately endorsed stupidity, knowing I would have an opportunity to promote various conspiracy websites, magazines, books, etc., to the masses. Surely there are one or two receptive ears out in corporate media land, and it is with this in mind that I continue to go on the mainstream air. Call me a naive optimist, but I truly believe that a positive transformation will eventually occur through corporate media. Becoming aware of the potentials for abuse via the XS Serialization program, for starters, certainly will help shift things towards the light.
Recommended Reading:
MK 1st Ave by Jaye C. Beldo (
Mind Control in Black and White by Jaye Beldo (
The Covert War Against Rock by Alex Constantine
The Shadow Over Santa Susana by Adam Gorightly
The Great Rock and Roll Konspiracy (
[Jaye Beldo is a columnist for Paranoia Magazine. He contributes to Disinfo.Com, The Konformist, ViewZone and other venues on and off line. He can be reached at]

©2002 Jaye Beldo

All material ©2001-2014 Sean Carolan, except as noted.


Today's NY/NJ Shows That Matter

Friday, June 5, 2020
The Lumineers at BB&T Pavilion, Camden (POSTPONED)
Keb Mo at City Winery (Pier 57) (POSTPONED)
Jason Isbell & The 400 Unit and David Crosby at Rooftop At Pier 17 (POSTPONED)
Ace Frehley at Hard Rock, Atlantic City (POSTPONED)
EOB (Ed O'Brien of Radiohead) at Brooklyn Steel, Bklyn (POSTPONED)
Talib Kweli (full band) at Brooklyn Bowl (POSTPONED)
More NY/NJ Shows That Matter

ALTROK Ordinals

ALTROK recommends music once a week; here's our most recent choices. Most links will take you to a place where you can buy the music; if there's no link, and you own a record company, consider releasing it yourself...

A Place To Bury Strangers - It Is Nothing
The Boxer Rebellion - Semi-Automatic
The Cribs - Cheat On Me
Datarock - True Stories
Everything Everything - Photoshop Handsome
HEALTH - Die Slow
Miles Hunt and Erica Nockalls - Catching More Than We Miss
Julian Plenti - Games For Days
Los Campesinos - The Sea Is A Good Place To Think Of The Future (Free download!)
Miike Snow - Black & Blue

Viral Guerilla Marketing Tools


ALTROK talks about music, but that job isn't done 'til you make it your own...

ALTROK is a member of the Associates Program.
Click here to buy there, and help support ALTROK in the process.


You've read the rants, you've listened to the streams...
ALTROK swag! click on the t-shirt to pick up the swag!

[Error Creating Counter File -- Click for more info]