for January 25, 2002
by Sean Carolan
Proving, if nothing else, that ALTROK is capable of going back to the trough more than once, I'd like to take another momentary look at last Friday's Dollar Bill Benefit, this time going beyond personal impressions and wistful reminiscences.
This time, let's take a look at the numbers.
At about 1:45 AM, as last call was rippling out thorugh the various satellite bars in the Tradewinds nightclub, I made a very informal estimate of the size of the crowd. I came up with a number hovering between 300 and 350, and that was for the end of the night.
Informally, I've heard that the take for the evening (donated to Bill and his family for the purpose of defraying their costs) was between $15,000 and $20,000. Given that tickets were $15 ($20 at the door) and that the bar tab belonged to the club, it counts out, give or take, to a total attendance of about a thousand people.
A thousand people.
Through word of mouth.
Without a commercial station's sponsorship.
Without much in the way of advertising at all.
A thousand people.
That's not a focus group. That's a focused group. And they're indicative of the many others who might have wanted to go but couldn't, or who didn't know about the show in the first place (sorry, Bart).
A thousand people walked into a nightclub one night and placed fifteen to twenty thousand dollars in a cash register.
That sounds like a motivated audience to me.
Hello? Radio? Are you listening?
©2002 Sean Carolan
All material ©2001-2014 Sean Carolan, except as noted.
Today's NY/NJ Shows That Matter
Monday, September 16, 2019
Band Of Skulls at Webster Hall
More NY/NJ Shows That Matter
ALTROK recommends music once a week; here's our most recent choices. Most links will take you to a place where you can buy the music; if there's no link, and you own a record company, consider releasing it yourself...
A Place To Bury Strangers - It Is Nothing
The Boxer Rebellion - Semi-Automatic
The Cribs - Cheat On Me
Datarock - True Stories
Everything Everything - Photoshop Handsome
HEALTH - Die Slow
Miles Hunt and Erica Nockalls - Catching More Than We Miss
Julian Plenti - Games For Days
Los Campesinos - The Sea Is A Good Place To Think Of The Future (Free download!)
Miike Snow - Black & Blue
Viral Guerilla Marketing Tools
ALTROK talks about music, but that job isn't done 'til you make it your own...
ALTROK is a member of the Amazon.com Associates Program.
Click here to buy there, and help support ALTROK in the process.
You've read the rants, you've listened to the streams...
...now click on the t-shirt to pick up the swag!